Back in May 2014, I was Team Captain and Shotcaller for my competitive Heroes of the Storm team dISSENt: 

"the expression or holding of opinions at variance with those previously, commonly, or officially held"

Our team certainly opposed the norm by playing as a team without high stress, yelling, negativity, or poor sportsmanship.  As Team Captain, continuous improvement was top priority. Feedback was given in a calm, constructive way. If there were disagreements, we had open-floor discussions while watching match replays as a team.  However, our events and my streams were the target of excessive harassment and threats, and without community support from Blizzard to handle the situation, I ended my (very brief) career in eSports (although continued to provide coverage and developed related content for SK Gaming).